Studio Elizabeth Rose

Branding, colour palette

Studio Elizabeth Rose create one off and commisioned upholstery pieces using bespoke and found vintage fabrics.

The brief was to create a brand identity to reflect their love of combining colour and pattern.

Handmade bath salts

Product label, bespoke mandala motif, colour wheel graphic, promotional literature design

Colour Therapists work with colour as a tool to encourage positive changes in our health, mood and well being and aromatherapists use essential oils to the same effect. Sensara Kolure combine this understanding in the development of their products. Each product contains a unique blend of aromatherapy oils and plant ingredients that resonate together to form their own energy patterns. These same energy patterns can also be found within the colours of our colour spectrum. The result is a range of bath salts that helps to encourage the way energy flows around and within the body, creating transformations in mood and health.

"I love working with colour and was delighted to work on this project. I designed the labels to clearly focus on colour and to hint at the transformational and spiritual effects of the product through the creation and use of the mandala motif."

Suzie Johanson studiojohanson

Independent family retail jewellery shop

Digital presentation loop, newsletter design, promotional flyers

Wakefields The Jewellers are an independent jewellery shop in Horsham, Sussex. i was asked to create a range of items following on from a major shop refurbishment leading up to their 100th anniversary.

As part of their centenary celebrations, they had requested wedding photographs from loyal customers who had bought wedding and engagement rings from them over the years. They collected around 150 photographs and wanted to create some kind of photo collage in the shop as point of sale display at the till. Instead of making a static paper collage, I suggested creating a digital collage using the photographs and running the images as a contiuous loop from a laptop onto a large flatscreen on the wall behind the till. I anticipated future benefits from investing and installing a flatsceen – screening promotional adverts for their products and services, showing promotions direct from their website.

I carefully scanned all the photos, and collaged them into a 'photo album', which was styled to reflect the feel of each decade.

I also designed a new look magazine style newsletter for the business and vintage styled promotional flyers to promote their centenary tea party celebrations in Horsham shopping centre.

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Community engagement company

Brand identity design, brand consultancy and styling, corporate and promotional print, event signage, banner designs, stationery design, bags and post-it notes

Communities Matter are a community engagement company based in Sussex. Their mission is to engage with communities to help promote and encourage sustainable change and development.

I initially worked with the business to create information boards and print for an event that they were hosting. This led on to design more flyers, posters and banners for events that they were running in partnership with local councils. As the business grew, a fresh brand image was required. I was commissioned to design a new logo for Communities Matter and to create a brand look and feel for the 'Energy Café'. The Energy Café is a mobile café that 'pops up' in village halls and community centres and brings with it a range of experts and suppliers in the field of sustainable energy supply and use. The café is open to all the local residents and gives them the opportunity to learn more about energy savings that they can make in their home and how to access grants where available. They share information, listen to homeowners needs and provide a good cuppa and a delicious slice of cake in a relaxed atmosphere!

I researched ideas about 'community' and focussed on the idea that a good community is a network of individuals in a location that can link to others and grow as a result. The logo reflects this idea in a contemporary and fresh identity.

The Energy Café logo needed to look accessible and friendly to everyone. The flowers in the font give a relaxed feel and are picked out as a brand styling element. It uses the same brand colour palette as Communities Matter and brings a feel of a garden party/community event. I added bunting, flowers and the tree from the CM logo as brand elements on the publicity material.

The tree became a useful theme for the Energy Café. They made a wooden tree to use at their events as a collection point for questions and information. As the café became more successful CM realised that it would be great to be able to have a character that the public could relate to as a spokesperson for facts around sustainable energy production and supply. I developed 'Leafy' and his friends. They have appeared on post-it notes and have grown to have their own Twitter account (@askleafy).

Wedding and event florists

Corporate identity design, brand styling, stationery, bouquet labels, advertising and website design

Caroline Seymour Flowers create bespoke floral arrangements for weddings, events and venues. My brief was to design a new, fresh and contemporary corporate identity, promotional material and a website.

A typographic logo was created incorporating a graphic icon of a plant form which can be used as a stand alone element on social media for example. Photography is used abundantly on all media to show off Caroline's floristry skills and a subtle colour palette allow the flower colours to shine.

Mastectomy lingerie and swimwear

Identity design, brand styling, promotional literature, garment labels

About the Girl sell beautiful, practical and feminine post mastectomy lingerie and swimwear. Their clients are individuals, each with a different story but all wanting to be able to feel comfortable and confident in their clothes post surgery. About The Girl wanted a new, cheerful identity that would appeal to women of all ages.

I was very pleased to be able to work with them to create a logo, a graphic motif and a repeat pattern. These brand elements can be applied in a variety of ways across a range of packaging and promotional material. The logo uses a friendly and dynamic typographic style. The lace ‘strap’ motif adds a hint of lingerie styling and can be used as a stand alone branding element on promotional literature. The repeat pattern uses the star motif from the logo and can be applied to tissue wrap, bag linings, labels etc..

Tapestry application

Branding, screen design templates, marketing collateral

Tapestry is a web application that allows the user to create digital learning journals for the children in an Early Years settings. Notes, images and video can be added from a wide variety of devices, as well as contributions from family members. Development, early learning goals, and characteristics of effective learning can be uploaded, measured and reported on. The app assists planning for ongoing learning.

I worked with the development team at The Foundation Stage Forum to create the branding, a selection of template screen designs and supporting marketing collateral.

Branding, website design

PWL Consulting is a supply chain and logistics consultancy that supports organisations through transformation. They work with blue chip clients around the world to design and deliver dynamic end-to-end supply chain operations and have particular expertise in the pharmaceutical sector.

My brief was to create a corporate identity and to design a business to business website to clearly demonstrate the skills and services that they can offer to future clients within their specialst sector.

My solution was to create a clean, contemporary logo. The three elements are based on that shapes of 'PWL'. Arrow style points are used to hint at the dynamic nature of a supply chain.